Lessons Learned

As we finish up this semester, I wanted to take a moment to reflect on the major lessons I’ve learned. Some of them were reminders of things I had known…

Making Things Better

This next part is going to be fun. We graded our websites this week using a tool called Woorank, which examines lots of on- and off-site factors related to a…

Campaign Running & First Sales

I’m officially the proud creator of a running Google AdWords campaign. I picked two ad groups this week, created or perfected an ad for each of them, and then, like…

Legal Structures & Taxation

Once upon a time I agonized over perfectly planning out every facet of a business before jumping and and actually trying to make it work. I’d write up complex operating…